A visit to the old brewery at the Heineken Experience is a must-see for beer lovers in Amsterdam. During the 90-minute self-guided tour, you'll learn the history of the Heineken beer family, find out how the brand's logo has evolved over time, learn about the complete brewing process from beginnings to bottles—and, of course, taste the goods for yourself.
The Heineken Experience tour takes place inside the former Heineken brewery. Wander past vintage brewing equipment and tall malt silos, and participate in interactive exhibits. Along the way you'll have a chance to watch international Heineken commercials and observe the life cycle of the signature green bottle. You'll finish the brewery tour like a VIP with free beers in the tasting room.
The Heineken tour is one of the most popular activities in Amsterdam, so it's best to book admission in advance. The experience can be paired with a canal cruise to take in more of the city.
Things to Know Before You Go
Purchase your Heineken Experience ticket ahead of time to secure a time slot.
Visitors under the age of 18 must be accompanied by an adult, and according to Dutch law, will not be served alcohol.
The Heineken Experience is wheelchair accessible. Wheelchairs are available free of charge, though must be booked 48 hours in advance.
How to Get There
The Heineken Experience is located on Stadhouderskade, and is easily accessible by public transport. From Amsterdam's Centraal station, catch line 24 and get out at tram stop Stadhouderskade. From Leidseplein, take line 7 in direction Flevopark, or line 10 in direction Azartplein, and exit at tram stop Weteringcircuit. Nearby popular attractions include the Rijksmuseum and the Van Gogh Museum.
When to Get There
The Heineken Experience is open daily from 10:30am to 7:30pm, with extended evening hours on weekends in July and August (until 9pm). Last entry is typically two hours before closing. The best time to visit is before 11am; after that, it can get crowded.
You're sure to have worked up an appetite after sipping beers at the Heineken Experience, so continue satisfying your stomach by exploring Amsterdam's culinary offerings. Consider booking a food-themed tour that combines two of Amsterdam's top attractions—a pizza cruise along the canals plus a beer tour—or head off on an afternoon food walking tour of the Dutch capital after visiting the Heineken Experience in the morning. Another option is to visit a local host's home for dinner, where you'll really get a taste of Dutch culture.