The town of Vicolungo is in the Piedmont region near Novara, not far from the border with Lombardy. It's home to one of the many outlet shopping centers near Milan – Vicolungo The Style Outlets.
The Style Outlets is a chain of outlet shopping centers in Europe (there are two in Italy). The Vicolungo location has 150 boutique stores, each offering discounts of 30-70% off regular retail prices. Some of the brands represented in the shopping center are Armani, Missoni, Trussardi, Swarovski, Sisley, and Kappa.
In addition to the shopping, The Style Outlets at Vicolungo also have an exhibition space that regularly features art shows and events.