Shopping in Seoul

With mega malls, street markets spread out over multiple city blocks, luxury brands, and discount knockoffs, it’s hard to imagine a more perfect place to shop than Seoul. If you’re in need of a little retail therapy, these are some of the best places to visit in the South Korean capital.

Myeongdong District
This bustling shopping district around Myeongdong Station ranks among Seoul’s best shopping areas, thanks to its collection of international brand-name shops and department stores. After you’ve shopped up an appetite, the neighborhood’s restaurant scene is just as impressive as its retail scene.

Gangnam and Garosu-gil
Those with an interest in K-pop music and style won’t want to miss a shopping expedition to Gangnam. The gigko tree-lined shopping street of Garosu-gil, known locally as Artists’ Street, is lined with an eclectic collection of upscale fashion and accessory boutiques and art galleries. The nearby Gangnam Station Underground Shopping Mall has even more shops specializing in “Gangnam Style” Korean fashion.

Gimpo Lotte Mall
Korea’s largest shopping complex is anchored by Lotte Department Store and Lotte Outlet, perfect for snagging both new arrivals and offseason deals. Browse the 14 floors of retail space, and if you need a break, head to the rooftop Sky Park to watch the planes take off and land from nearby Gimpo International Airport.

Yeoju Premium Outlets
Located about 90 minutes outside Seoul, Yeoju Premium Outlets is the second-largest outlet shopping center in Asia. Most of the 120 brand-names on offer are international, though you can also find good deals on Korean designer labels like Kim Young Joo, Hazzys, and Kuho.

Namdaemun and Dongdaemun Markets
Namdaemun Market, Korea’s biggest traditional market, carries just about everything you could want, from inexpensive clothing and accessories, to housewares and fine art. The market is open throughout most of the night for those after dark shopping sprees. Nearby Dongdaemun Market is a one-stop destination for all things fashion.
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